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July 20, 2023 digital marketing

Where Anheuser-Busch Went Wrong and How We Can Do Better

Failed campaigns do more harm than good — not just for the company but also for the causes and people they only feign to support.
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February 16, 2023 News

Redefining Customer Engagement in a World Where Data Privacy Reigns

In a world where “easy data” will increasingly evaporate, companies risk spending lots of money on engagements or clicks that don’t convert.
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November 9, 2022 News

How to Recession-Proof Your Ads and Meet Customers Where They Are

Whether we’re in a recession or not, consumers and advertisers are bracing for impact. Here are a few ways to recession-proof your ads as you navigate this new world order.
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February 27, 2022 News

Where Franchisors are Headed in the Marketing World

People are wondering whether pay-per-click advertising is dying out.
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February 24, 2022 News

Where Franchise Sales Portals Are Headed in the Franchising Space

Franchise sales portals have historically been a top lead-generation avenue.
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March 2, 2021 News

Where Do You Fall on the Philosophical Spectrum of Influence Marketing?

Influencer executions look an awful lot like advertising, public relations and everything in between. Knowing where your philosophy falls leads to smarter execution.
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February 9, 2021 Content Marketing

Four Ways SEO Marketing Changed in 2020–And Where It’s Going in 2021

As marketers, in matters SEO we are often at the mercy of the almighty Google. But 2020 proved that it pays to be prepared, and businesses stand to better manage future crises by staying up to date on these four SEO developments. Read the full article at MarketingProfs
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November 9, 2020 News

How Do People Find You? Take Your Business Where Your Customers Are

Whether you have a brick-and-mortar business or are thinking of taking advantage of the big Good End or Cyber Monday sales, now is the best time to be online.
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November 28, 2019 News

Where to Shop to Support Small Business Saturday

The SBA offers a handy guide for shoppers and business owners to take advantage of Small Business Saturday.
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November 6, 2019 News

Where Accomplished Marketers Started Before They Became Successful

Successful marketers followed these steps in one way or another.
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July 11, 2019 News

6 Outdated Marketing Tactics You Need to Leave in the Past (Where They Belong)

Promotional-only social media, paper-based marketing and poorly produced videos are on the “no-no” list. And who can forget that “Domino’s Forever” campaign?
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October 4, 2018 News

Where Would You Spend an Extra $50K in Your Marketing Budget?

Advertising or conversion optimization? Do the math before you answer.

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September 23, 2018 News

2 Risk-Taking Marketers Discuss Where the Industry Is Headed

Carlos Gil sits down with two chief marketing officers to hear their views on digital and social media marketing, and hiring Generation Z employees.

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August 12, 2018 News

A Customer Data Platform Picks Up Where CRM Leaves Off

At last, there is a way to pull all the data together for deep, actionable, behavioral insights..

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July 16, 2018 News

Dude, Where are My Wheels: Why A Strong Network Can Always Help You in Difficult Situations

How one unfortunate story in my youth taught me the importance of knowing the right people.

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June 18, 2018 News

Sales Not Where You Want Them to Be? Consider Video Marketing.

Ben Angel shows you the steps to use video marketing to the fullest advantage.

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May 1, 2018 News

Where Online Marketing Techniques Are Failing Your Business

There’s something to be said for face-to-face interactions. You would be wise to reinvest in them — offline.

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