Failed campaigns do more harm than good — not just for the company but also for the causes and people they only feign to support.
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Redefining Customer Engagement in a World Where Data Privacy Reigns
In a world where “easy data” will increasingly evaporate, companies risk spending lots of money on engagements or clicks that don’t convert.
Continue readingHow to Recession-Proof Your Ads and Meet Customers Where They Are
Whether we’re in a recession or not, consumers and advertisers are bracing for impact. Here are a few ways to recession-proof your ads as you navigate this new world order.
Continue readingWhere Franchisors are Headed in the Marketing World
People are wondering whether pay-per-click advertising is dying out.
Continue readingWhere Franchise Sales Portals Are Headed in the Franchising Space
Franchise sales portals have historically been a top lead-generation avenue.
Continue readingWhere Do You Fall on the Philosophical Spectrum of Influence Marketing?
Influencer executions look an awful lot like advertising, public relations and everything in between. Knowing where your philosophy falls leads to smarter execution.
Continue readingFour Ways SEO Marketing Changed in 2020–And Where It’s Going in 2021
As marketers, in matters SEO we are often at the mercy of the almighty Google. But 2020 proved that it pays to be prepared, and businesses stand to better manage future crises by staying up to date on these four SEO developments. Read the full article at MarketingProfs
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How Do People Find You? Take Your Business Where Your Customers Are
Whether you have a brick-and-mortar business or are thinking of taking advantage of the big Good End or Cyber Monday sales, now is the best time to be online.
Continue readingWhere to Shop to Support Small Business Saturday
The SBA offers a handy guide for shoppers and business owners to take advantage of Small Business Saturday.
Continue readingWhere Accomplished Marketers Started Before They Became Successful
Successful marketers followed these steps in one way or another.
Continue reading6 Outdated Marketing Tactics You Need to Leave in the Past (Where They Belong)
Promotional-only social media, paper-based marketing and poorly produced videos are on the “no-no” list. And who can forget that “Domino’s Forever” campaign?
Continue readingWhere Would You Spend an Extra $50K in Your Marketing Budget?
Advertising or conversion optimization? Do the math before you answer.
Continue reading2 Risk-Taking Marketers Discuss Where the Industry Is Headed
Carlos Gil sits down with two chief marketing officers to hear their views on digital and social media marketing, and hiring Generation Z employees.
Continue readingA Customer Data Platform Picks Up Where CRM Leaves Off
At last, there is a way to pull all the data together for deep, actionable, behavioral insights..
Continue readingDude, Where are My Wheels: Why A Strong Network Can Always Help You in Difficult Situations
How one unfortunate story in my youth taught me the importance of knowing the right people.
Continue readingSales Not Where You Want Them to Be? Consider Video Marketing.
Ben Angel shows you the steps to use video marketing to the fullest advantage.
Continue readingWhere Online Marketing Techniques Are Failing Your Business
There’s something to be said for face-to-face interactions. You would be wise to reinvest in them — offline.
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