In this video, Entrepreneur Network partner Ben Angel goes into the details of how his business — which concentrates on online education for marketing — was able to generate $1 million in sales even as Angel was only able to work half a day.
Angel has been able to dedicate his resources (e.g. time, energy, employee pool) elsewhere mostly with the help of digital marketing. One of his foremost steps is creating a marketing video and writing a script that can help promote whatever service or product you’re looking to sell. Writing an audience-relevant script, along with creating a landing page and determining upsell opportunities, can combine to have the most impact. In this way, your business can position a unique solution in front of customers in an engaging way.
So in the end, if you’re offering a product that is of interest to your customers, they will be more likely to consider your business as a viable solution to their problems.
Click play to hear more marketing tips from Angel.
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