In this video, Entrepreneur Network partner Scott Oldford talks about how being the big fish in a small pond can help you get paid what you’re worth.
In order to get paid what you’re worth, consider taking tactics that are working on a large scale and applying them to a smaller market. By creating leads and targeting to a small number of people, you can establish yourself as an influencer in a narrower than average market. It can be a great advantage to be recognizable to a select number of people, since you will be thought of as a leading voice in the industry — or, as Oldford puts it, a big fish in a small pond
Click the video to hear more about being an industry authority and getting paid your worth.
Related: The One Thing More Entrepreneurs Should Trust More Over Their Instincts
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