If you’re thinking about starting your own training or speaking series, it can be helpful to know your own strengths and then build your revenue from there. Entrepreneur Network partner Jack Canfield points out that if you are skilled in a certain niche industry, this can make it easier to start your business.
Canfield recommends thinking how your individual skills (or what you are good at) can fill a gap in the market. To determine what kind of path you wish to follow with your coaching or training business, consider the following:
1. Start with what you know. If you have professional expertise or have taken a class in an area, this may be something to base your program on.
2. Determine what kind of work you enjoy. This is often a set of activities you find yourself doing naturally.
3. Determine what categories of people you most enjoy working with. Examples includes teachers, salespeople or executive-level women.
4. Determine who has the money to pay you. Thinking explicitly about this area will only make things easier later.
In Canfield’s words, people are looking to get results. If you realize this, then you will better be able to serve your customers and refine your own business.
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