Google is rolling out its Accelerated Mobile Pages (AMP) platform to the core mobile search results. AMP results used to only show in the news carousel, but now these pages will be mixed in with all mobile search results. It’s a significant change and one that we argue was underappreciated when the news came out.
In this week’s episode of our Marketing Land Live podcast, Danny Sullivan and Barry Schwartz join me to talk about how the AMP rollout is happening and what it means for marketers and publishers — especially those who also have separate mobile apps and are taking advantage of deep linking.
The show runs 30 minutes this week. You can listen below, and be sure to scroll down for this week’s Show Notes, with links to the stories we talked about.