Black Friday and Cyber Monday are still terms the retail industry uses regularly, but they’re less of an event this year. Amazon and others began Black Friday sales more than three weeks before the actual date, and Cyber Monday sales continued well into the rest of that same week. In this week’s edition of our Marketing Land Live podcast, we talk about the impact of shopper and sale fatigue and whether online retailers might go back to making these days more of a special event like they were in the past.
Amazon was also a major topic of discussion (as you’d expect), particularly the company’s increased push to sell its own devices — like Echo, Dot, Dash buttons and more — and its private-label brands. Did you know that last year, Amazon products made up about eight percent of the site’s “Top 100 Best-Selling Electronics,” but this year that number has jumped to 13.5 percent? We also talk about what competitors are doing this year to combat Amazon, including some interesting background on Target.com and others.
Our special guest this week is Joleen Wroten, Senior Retail Strategist at 360pi, a company that specializes in retail product and pricing intelligence and works with clients such as Walgreens, Ace Hardware, Overstock.com and many others.
This episode runs a little more than 52 minutes. You can listen to this week’s show below, and be sure to scroll down for this week’s Show Notes, with links for more information.
Thanks for listening! We’ll be back next week with another episode of Marketing Land Live.