SMX West session: The definitive guide to local search ranking factors

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SMX West 2017 kicked off with a bang, front-loading a Local SEO track with a ridiculously data-packed session from Andrew Shotland and Dan Leibson from Local SEO Guide.

Last year, Shotland and Leibson decided to conduct their own study on local ranking factors, since the most-cited study on the subject relied on the opinions of SEOs rather than on any objective data. In this session, they shared the results of their analysis of that study and more.

Shotland and Leibson looked at over 100 factors across 30,000 businesses, resulting in over 1.5 million data points. They partnered with Places Scout, a local SEO tool company, to pull the data, then had “actual Ph.D.s” interpret their data.

[Read the full article on Search Engine Land.]

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the country. Check out their awesome blog for more of Greg’s local search posts and videos.


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