Demand generation is critical to growing any business, but this can be an especially challenging task for many B2B Software-as-a-Service (SaaS) companies. Unlike selling consumer-facing products, B2B SaaS products often require a longer sales cycle and a deeper level of education and understanding before a prospect becomes a customer. However, with the right approach, B2B […]
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Automation is an essential part of lead generation. On a platform as big as LinkedIn, you will want to employ a few tools that help you segment your audience and push the right content in front of the right people. Marketers simply don’t have the time to worry about finding individuals separately and sending connection […]
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