Different companies have different methods and tools for content creation. What’s important is that the team creating the content is capable of implementing a content strategy and achieving its objectives. So when putting together a content marketing team (or outsourcing to an agency), what should you be looking for? Read the full article at MarketingProfs
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DM Reading List—11 Copywriting Book Recommendations from Engage Members
We’ve compiled a list of some of the most beloved copywriting books, according to actual members of the DM Engage Facebook community.
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With 80M members, Amazon Prime will generate $104B in topline revenue
Report estimates that Prime members spend an average of $1,300 per year vs. $700 for non-members.
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Newest perk for Amazon Prime members? NFL football livestreams
Amazon reportedly spends about $50 million to livestream 10 games, five times more than what Twitter paid in 2016.
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Survey: 30% of Prime members order from Amazon every week
And even when they’re shopping on other sites, 70% of Prime members check Amazon’s prices before buying elsewhere.
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