Train your salespeople as storytellers first and foremost to ensure your story matters wherever you decide to go next.
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5 Steps to AMP Up Your Call Conversions
How do you balance the need for speed with your need for more detailed call tracking and attribution data? In Google’s world, site speed matters. And the search giant is pushing hard on AMP, its open source initiative to improve web page speed and performance for mobile users. But that speed comes…
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A billion reasons why loyalty marketers need customer identity
While it might seem easy to get consumers to sign up for your loyalty program, keeping them active and engaged is another story. Columnist Mike Sands explains how a a customer identity solution can help.
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What marketers need to know about addressable TV and OLV
As the population ages, the folks with the spending power are more likely to watch TV in non-traditional ways. Contributor Justin Freid explains how marketers can tap into this audience with online video and addressable TV.
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To understand customers, first you need to understand their Device Graphs
Cross-device identity has become an essential foundation for ad and marketing targeting.
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