Franchisors and franchisees alike can benefit from a talented PR firm that can get the attention of new customers. Here’s how to find a match.
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Tag: should
Why You Should Be Buying Facebook Ads Now
Take advantage of lower costs and seize market share.
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Every Entrepreneur Should Learn These Essential Copywriting Skills
Whether you want to be a freelance writer or build brand recognition, copywriting is a crucial skill.
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The Exact Videos You Should Use in Each Stage of the Buyer Funnel
Combining video marketing with your sales funnel forms a very strategic combination.
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Your Data-Driven Marketing Is Harmful. I Should Know: I Ran Marketing at Google and Instagram
Numbers can provide great insight, sure. But human connection is still key.
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3 Content Hacks Every E-Commerce Marketer Should Know
There’s more than enough material to sustain your campaign. You just have to know where to look.
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SEO vs. PPC: Which Search Marketing Strategy Should You Choose? [Infographic]
Marketers aren’t always sure what role search engine optimization (SEO) and pay-per-click (PPC) advertising should play in their search marketing strategy. Chances are, both SEO and PPC can be useful. To figure out what they can do for your marketing, check out this infographic. Read the full article at MarketingProfs
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Why Marketers Should Invest in the Stories Format and Stories Ads, and How to Do It
More than 1 billion Stories are shared every day across the Facebook family of apps: Facebook, Instagram, and WhatsApp. Stories as a social media format are here to stay. Marketers and brands that invest in this trend will reap the rewards. Read the full article at MarketingProfs
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This Marketing Guru Says You Should Focus on a ‘Coalition of the Willing’
Alex Ragir sits down with Bonin Bough to break down Bough’s backstory and marketing tips you can use for your business.
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Should You Be the Face of Your Company’s Social Media Accounts?
Putting yourself out there can be difficult, but it’s often worth it.
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How Much Should You Spend on Social Media Marketing?
It’s a valuable tool, but don’t forget about these other (sometimes free!) ways to reach your clients.
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Why You Should Develop a Personal Ethics Statement
This statement can differentiate you from other businesses and entrepreneurs in your space.
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6 Data-Backed Reasons a CEO Should Take the Time to Build a Strong Personal Brand
“The brand called you” is definitely a thing. What are you, as a business leader, doing to build your “you” brand?
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What Franchises Should Look For In a Marketing Firm
Reaching customers (and potential franchisees) is part art, part science. Three industry vets offer advice on finding a marketing and social media firm that strikes the right balance.
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3 Reasons — and a Whole Lot of Data Points — on Why You Should Create Even More Written Content for 2019
Written content isn’t going anywhere anytime soon, multiple studies show. Marketing leaders would be smart to recognize that fact.
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