The Leaders are Google, Adobe and SAS, with IBM and SAP in the second quadrant.
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Category: Uncategorized
Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option
In addition to making search ads available to all advertisers, Pinterest is adding an option to automatically target related pins.
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How machine learning levels the SERP playing field
Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages.
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Forget B2B and B2C; the future of marketing is P2P
Move over, B2B and B2C marketing. Columnist Joe Hyland believes marketers need to embrace person-to-person (P2P) marketing and connect with their customers on a human level.
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Facebook acquires teen-centric polling app tbh and all its valuable data
People provide tbh with data that Facebook could use to understand and target ads to teens that don’t use its social network.
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