In this week’s show, we talk about a new kind of mobile ad that consumers can feel as they watch — they’re called haptic ads and brands are starting to try them out.
Please visit Marketing Land for the full article.
Imagine you’re watching a scary trailer for the latest big Hollywood horror movie on your smartphone. It’s dark. Rain is pouring down. The main character is walking down a lonely road when all of a sudden thunder and lightning blast from the sky. You can see it and hear it … but what if you could feel it, too?
You can, thanks to a technology called haptic ads. In this week’s episode of our weekly podcast, we talk with Josh Stivers of Immersion, a company that is bringing the sense of touch to mobile advertising. Stivers talks with our Barry Levine about how haptic ads work, who’s already tried them out and why brands are interested in this new ad experience.
This week’s show runs a little more than 33 minutes. You can listen here or use the link below to subscribe via your favorite podcast service.
We invite you to subscribe via iTunes or Google Play Podcasts.
Now you can shop with Google Home — just like on Amazon Echo
Facebook turns sound on by default in videos, debuts TV apps
Forrester report: VR is not yet ready for marketers
Here’s how Google’s own ads impact bids & pricing in AdWords auctions
Google: No comment on possibility of a Feb. 7 algorithm update
2017 Hashtag Bowl winners: Congrats To Twitter, Anheuser-Busch & Eggo
Now feel this: Immersion launches first Haptic Ad Service
See the MarTech Conference agenda now
Thanks for listening! We’ll be back next week with another episode of Marketing Land Live.
About The Author
Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee
. You can read Matt’s disclosures
on his personal blog. You can reach Matt via email using our Contact page