You’re tired of using stock photos displaying fake smiles and unnatural poses. Your marketing campaigns could use a shot of authenticity, right?
User-generated content (UGC)—images and videos—might just be the marketing assets that resonate with your audience.
But when you find those perfect UGC pictures and videos, how can you go about securing the rights to use them?
An infographic by CrowdRiff, provider of visual content marketing software for digital and social teams at travel and hospitality brands, offers some best-practices for acquiring rights to and using UGC.
Check it out, and start harnessing the power of UGC photos and videos for your marketing: