Columnist Aaron Strout takes a close look at the current state of location-based marketing and predicts what we can expect to see going forward.
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Boost your conversion rate by 45% today… no, really!
Columnist Jacob Baadsgaard makes the case that proper conversion tracking in your AdWords accounts can provide better and more helpful insights for optimizing your campaigns.
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At Amazon.com, Black Friday began today
Amazon opens its Black Friday store with new gift guides, special discounts for Prime members and expanded voice shopping.
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[Podcast] Marketing Land Live #32: MarTech Today launches, a conversation with Salesforce’s Leslie Fine & more
In this week’s podcast, we talk about intelligent agents, AI and more with Salesforce’s Leslie Fine, and also discuss the launch of our new website, MarTech Today.
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Just launched: Marketing Land’s new MarTech Today website!
Our new editorial website is laser-focused on the fast-growing world of marketing technology, an area of increasing importance to all marketers.
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MarTech Today: Intelligent agent Ozlo, mobile wallet versus apps & Alibaba backs ‘location as platform’
Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Say hello to the newest intelligent agent, Ozlo Oct 14, 2016 by Barry Levine Billed as the only independent intelligent agent left, he specializes in…
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MarTech Today: The Verizon-Yahoo deal, LiveRamp’s new ID resolution service & a new Google AMP testing tool
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Is the Verizon-Yahoo deal going south? Oct 13, 2016 by Greg Sterling Verizon reportedly considering whether to declare massive Yahoo data breach…
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MarTech Today: AMP status, Facebook’s ad diversions & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: After 4 months & 125M+ pages indexed, where are we with AMP? Oct 12, 2016 by Kristi Kellogg Contributor Kristi Kellogg recaps a session from…
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MarTech Today: Expedia’s smile recognition, mobile wallet’s future & Google’s quality updates
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Expedia now lets you pick Hawaii travel packages with your smile Oct 11, 2016 by Barry Levine Its new ‘Discover Your Aloha’ campaign is one of…
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MarTech Today: IAB’s first report on AR/VR, Google’s RGB-Hex color converter & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: IAB’s first report on VR/AR surveys the terrain for marketers Oct 10, 2016 by Barry Levine The study is a first step toward the organization’s…
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MarTech Today: Eye-tracking study on viewability, Optimove’s intelligent agent & Facebook’s new Events app
Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Eye-tracking study: Web ads need to be viewable for at least 14 seconds to matter Oct 6, 2016 by Barry Levine New data shows that the current standard…
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MarTech Today: Samsung buys Viv, building a martech stack & bio-tracking for marketing
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Buying Viv, Samsung makes its “me too” virtual assistant play Oct 6, 2016 by Greg Sterling Like Siri, Viv sells itself before its ambitious…
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MarTech Today: Salesforce buys Krux, featured snippets & a new kind of ‘augmented reality’
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Salesforce buys DMP Krux Oct 4, 2016 by Barry Levine The company’s latest acquisition brings in-house the data needed to conduct large-scale…
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MarTech Today: Google’s big event, Criteo buys HookLogic & WordPress.com adds SEO tools
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Google debuts new Pixel phone, Google Home & Google Assistant Oct 4, 2016 by Danny Sullivan New Google Pixel phones. Google Home to take on…
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MarTech Today: Demandbase’s AI-powered DemandGraph, the newest Adobe-Microsoft partnership & the AMP firehose
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Demandbase adds AI-powered DemandGraph to generate lists of targeted accounts Oct 3, 2016 by Barry Levine New resource turns data about…
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MarTech Today: Gmail’s support for responsive design, PullString’s intelligent conversation platform & more
Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Gmail finally supports responsive design: answers to 4 burning questions Sep 30, 2016 by Chad White Google has started rolling out support for…
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MarTech Today: ‘Ok, Google’ for Maps app, Penguin recoveries & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Google Maps app adds “Ok Google” voice command activation for hands free directions Sep 29, 2016 by Barry Schwartz Google improves voice search…
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